CLIENT:
Kaiien @ 780 Upper Serangoon Road #02-11 Choon Kim House

PROJECT:
Creative Product Packaging

OBJECTIVE:

1. Create a cost efficient product packaging design solution that is able to contain 4 types of optical frames.
2. Design has to be engaging, intuitive and consistent with Kaiien’s “TRY-A-FRAME” retail marketing campaign.
3. Design has to be sturdy enough for island wide delivery.

SOLUTION:

Since the customer experience of receiving the delivered product is crucial to the success of Kaiien’s “TRY-A-FRAME” retail marketing campaign, we recommended a design solution that is both engaging and fun. Much like a child opening up a Christmas present, we wanted prospective Kaiien customers to be thrilled to receive their trial frames. Moreover, spectacles may be fragile so we recommended using a material that is both cost efficient and suitable for island wide delivery. The end product packaging is made of 350gsm Ivory board with matt lamination on the printed side for added physical and water damage protection (Nobody wants to receive a damaged and soggy package!). Also, these colourful boxes were initially flat packed and therefore making storage a breeze for Kaiien. Furthermore, no pins, eyelets or straps were used in making of the product packaging which keeps the cost of production low. We’re quite certain that this is an immensely more exciting marketing strategy compared to delivering four separate spectacle cases.

EXTRA: Thank You Cards

Kaiien also has a range of thank you cards to include with all customer orders. Taking advantage of Wah Han’s VDP service, these cards are personalised for each customer and they work as mini-compliment slips. Besides, these cards can work as promotional discount cards or provide interesting glasses related information to attract new customers while rewarding regulars.

CLIENT:
Juice Junkie @ 68 Duxton Rd, Singapore 089527

PROJECT:
RETAIL VISUAL IDENTITY

OBJECTIVE:

1. Print and install two different sizes of window display stickers
2. Print personal and retail shop name cards
3. Print juice bottle labels and bottle cap stickers
4. Print takeaway menus
5. Print and install shop display menu boards
6. Self-inking stamps

SOLUTION:

Tasked with a short lead time project due to the impending official opening of Juice Junkie, a swift and sensible decision was made on the various types of material/substrates and printing methodology for the window display stickers. We recommended using an opaque white matt permanent substrate and the design to be die cut to shapes to complement the interior retail displays. The material has strong adhesive, is durable, waterproof, removable without leaving residue, and works on both mirrors and glass. Furthermore, the stickers were printed in reverse so that it allows installation from the inside of the retail shop. By installing the window sticker on the inside, it is less likely to be damaged while still having good visual clarity when you gaze upon it from the street. Subsequently after printing, our team installed the minimalist design window sticker display that is both impactful and showcases the retail outlet’s charming interior design.